I love this, it really brings down the Fedex philosophy.

“Hyperrealism is a genre of painting and sculpture resembling a high resolution photograph. Hyperreal paintings and sculptures are not strict interpretations of photographs, nor are they literal illustrations of a particular scene or subject. Instead, they utilize additional, often subtle, pictorial elements to create the illusion of reality. We present below sample work from some of the best hyper-realist painters out there.”

Roberto Bernardi:

Eric Christensen

His work isn’t as good as the previous, but it’s still amazing.

Pedro Campos

Unbelieveable.

It seemed like a big waste of time.

Surely this would take forever, your whole life infact! And just for this one barrel!

Looks kinda cool, but slightly pointless?

But then I saw that she had made other stuff.

And I actually liked some of it.

They look pretty and very feminin.

This is my favourite piece:

I can now appreciate the time and effort Lane must have put into sculpting all of these. It looks like patterened net material. Quite lovely.

The world’s deepest bin.

There are loads more of these videos at www.thefuntheory.com, they are sponsored by Volkswagen, and use these ideas for some pretty imaginative advertisements.

The Mill House

When I first saw this logo I thought it worked because it was an image of an old mill, which is what the company is called. Very nice. But then I saw that it actually read mill, and I was very impressed. Text doubling up as imagery, nice.

Pencil Logo

Very simple yet effective. The use of this elegant font and dark shade of grey work perfectly with the precise kerning.

Illusion logo

The ‘s’ immediately stands out and yet it is the only letter which isn’t there. The tight kerning and block font make the work very compact and neat.

The image of the film reel doubles up as a scared face. The supporting text is in small caps keeping the design clean.